Subscriptions offer businesses a lucrative opportunity to tap into recurring revenue streams. But the path to a large number of loyal subscribers can be varied and minimizing the loss of potential customers at every stage in the buying cycle is a huge challenge. However, understanding the different touch points in a buyer’s journey when it comes to subscriptions can help you optimize each stage.

Every subscription will have a unique buyer’s journey, but here’s a broad overview of the stages you have to get individuals through to grow both your subscriber base and your recurring revenue.